Google and Facebook Remarketing Management
Remarketing or Retargetting is a way to connect with people who previously interacted with your website or mobile app such as viewed your page, add to cart to a product, watched your video.
It allows you to strategically position your ads in front of these audiences as they browse Google or Facebook, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Benefits of Remarketting
- Remarketing campaigns generate higher click through rates, higher conversion rates, and they are the most effective way of getting previous website visitors to come back and convert.
- You can show your ads to people who’ve previously interacted with your website when they’re searching, browsing, or watching elsewhere and are more likely to make a purchase.
- You can create remarketing lists to show ads for specific cases such as people who added something to their shopping cart but didn’t complete a transaction.
- There are too many remarketting options available in Google and Facebook to choose from.
- Whether your business is global or rooted in a local community, you can find your customers here,
- It is where the highest return of invertment happend !
Our Method of Approach to Your Business for Remarketting Ads Management
Remarketing Ads are the most difficult and complex ones to create and run especially when it comes to segmentation and ad copy. It actually takes a lot of thought,analysis and most importantly experience to drive consistent, profitable and high quality remarketting.
In order to establish a good remarketing campaigns, audience takes most precedence level of creation. Top, Medium and Bottom Levels of Costumer Funnels are to be understood and determine and run campaigns accordingly.
People who are closest to buy are most important! Any mismanagement would lead all camapigns fail resulting to lose the customers
The fundamental concept of remarketing is to targeting the right audience among your website visitors and show them a attractive and specific ads to increase the coversion and profit.
There will be Top Funnel, Medium Funnel and Bottom Funnel Segmentation at which each of them will have specific buget or bids.
It is the stage where we have list out and allocate them to run campaigns to get and collect useful and insightful data. By this way, we will understand the sense of the length of your sales cycle, and it also gives us the ability to bid or determine the budget on new keywords or CBO costs, targeting audiences that may be closer to the top of the buyers funnel.
After all analysis and feedback we have from you with the analysis we did in your audiences, we will write the ads with you just specificly to that remarketing audience.. Our goal is to attract the audiences for your products or services with your advantages and benefits for potential costumers to convert.
The Campaigns that are most successful with Google advertising are the ones that their campaign data analysis performed and optimized. Our job takes the time and effort to analyze the data from your live campaigns, using your performance results to optimize every element of your account. We work on improving campaign and ad group structure while designing new ads to avoid "ad fatigue". Most importantly, we're using the data at the targeting method level to test new ideas and strategies that will maximize your ROAS and ROI.
We will be doing with you for your Google Ads
Conversion Tracking
We will install the conversion tracking codes on your website, or we’ll send the instructions to your developer to make sure the codes implemented properly.
We will be tracking the conversions which will be determined initially according to your campaign (sales, leads, traffic, etc.) and optimize your campaigns accordingly.
If we’re taking over the account in which preexisting campaigns where conversion tracking has already been installed, we’ll run thorough tests to make sure conversions are being tracked accurately.
Reporting
As per our commitment to all of our customers, we will be regularly sharing all the date gathered by your ads without touching it !
Regular reports will be delivered to your inbox on a schedule which works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Re-Marketing
Re-marketing is most powerful and effective advertising technique that allows you to show your ads to your previous website visitors only dedicated for them when they’re surfing on the web like other websites, blogs, news sites and social media apps such as Facebook, Twitter, Instagram, YouTube and LinkedIn.
Almost all of our clients see extraordinary results on their re-marketing campaigns, bringing qualified and profitable traffic back to their site to complete the conversion goal they want their visitors to take.
We will install and configure all necessary re-marketing tags, as well as manage the re marketing audience creation and segmentation.
Regular Feedback Meetings
Your participating, cooperation, input and feedback is very important crucial to both the short and long term success of your ad campaigns.
We will communicate regularly to review and discuss about performance and the strategies and re-shape the ads with your ideas for improving your campaigns.
Let's Get In Touch.
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We’ll Run Your Campaigns with Experiences,
We Do Not Copy Them!
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